Archives for category: That Went Viral

There are multiple reasons on how to maximize coverage of any event using video and live reporting.  Andrea Cook on Social Media Examiner, gives us ten tips on how to do so.  Live event reporting is beginning to be the new way of promoting and amplifying event coverage.  I used these tips in order to promote my Carnival/Concert for Phi Mu campaign.  Her tips consist of giving back to sponsors, create photo galleries, promote event via Facebook or Twitter, remind audience of video channel, engage online viewers, and share video clips.  We all gave back to the sponsors of the event (Phi Tau and Phi Mu) by donating money towards the raffle, auction, and the band.  I created a photo gallery of the Chinese auction on Facebook, giving the audience a chance to preview all of the items.  Both I and other Phi Mus promoted the event via Facebook and Twitter, giving all of our friends the opportunity to come to the event.  I created a YouTube channel that engages with the participants.  Sharing the information with social media sites and other offline means got the word out and gave us a good turn out.  These tips helped provide me with the greatest way to promote my campaign.  I am very pleased with the turn out.  Thank you to everyone that was involved.



Heidi Cohen: blogger/marketer expert, gives us seven ways to create authentic blog content.  She makes us look at it through five elements, authentic content that is personal, emotional, engaging, valuing activities, and trustworthy.  Keeping these in mind, she points out seven tips that can make your content more persuasive and creative.

  1. Show off your product.
  2. Tell your (or your organization’s) story.
  3. Answer your prospects questions.  
  4. Provide expert advice. 
  5. Allow your employees to take the stage. 
  6. Let your customers sing your praises.

The biggest thing with producing genuine content is that ingenuity needs to be seen with each post.  It needs to sound like it would be said by a real person.  It should provide relevant information for your readers. This article just insisted on the idea that genuine ideas need to be shown to your readers.  Cause if you don’t think the product should succeed then how will your readers or customers.  She illustrates the importance of creating authentic content, which I am happy to see.  It keeps me wanting to come up with bigger and better stories.

Nowadays marketing your product online and getting the attention you want can be challenging.  However I have found a way with the help of Pushing Social, a site dedicated to practical blogging tips with some new insight, that could benefit you in the future.  You ever wonder how you could make your blog a source of income? Making an effective blog has to deal with the right balance of marketing strategies, educational value, relationship building with your readers.  Presell Posts are what I am talking about.  They allow your posts to become the solution without losing valuable blog content.  Why Presell Posts work.  They allow your readers to become aware that you are “open for business.”  They are used as a gateway to a successful blog.  They also describe your services and give a reason why to your blog.  Doing too many Presell posts will dilute the value of your posts. I would use this solution in my blog to promote my ideas and works.  This tip is useful to me as a future blogger knowing that this is a way to actually make income in the future.

Marcus Sheridan a.k.a. The Sale’s Lion has come up with an ultimate 11-step plan to launching a successful business blog in 6 months or less.

          1. Management Buy-In
2. The “Why” Workshop
          3. Everyone participates in content brainstorm
          4. Individuals Brainstorm
          5. CCO selection, Management Editor assigned, No Bottlenecks Allowed
          6. Editorial Calendar Written, Names and Dates Assigned
          7. Better Analytics
          8.The Initial Content Burst
          9. Email and Assignment Selling Implementation
          10. Bi-monthly Newsletter
          11. Management Praise

This is his plan.  Go to the link provided and read for yourself, Marcus’ ultimate 11-step plan for success.  This plan is very involved and full of potential information for you to use.  Using this plan as a potential writer gives me a better understanding of the workload that would need to be done to get a successful blog fast.

Today’s social media strategies includes media that is owned, paid, and earned.  Year after year social media networks compete with one another about global and local social media strategies to try and get a leg up on the competition.  However the past few years Facebook has blown the competition away.  Out of the 136 countries mapped for social media networking, Facebook is first in 127.  Facebook will pass 1 billion followers in a few years.  They have already pushed Orkut, dominant #1 position out of Brazil, and Japan’s popular mobile sites.  This just shows the dominance of Facebook throughout the globe.  Knowing how popular Facebook is becoming advertising my business with Facebook would be a good marketing strategy.  This marketing strategy would best communicate my ideas to my followers and users.

As the hit television show The Walking Dead premieres tonight on AMC at 9/8 central, everyone is talking about it in social media.  It is the hottest topic out there for the moment.  See for yourself, tweets are going viral with Walking Dead posts. If this show is as good as it is hyped up to be, this season will be one for the ages.

You want to use Facebook for business? Facebook has a page for business.  It’s as simple as building a page, finding customers and associates, engaging with them and influence your fan base.  It only takes a few minutes to make a page.  Then start searching! It’s not hard just start by going to their Facebook business page and start typing. The business world isn’t just paper and pencil these days, to keep ahead of other businesses social media is key to help your business be seen by the rest of the world.  So be smart and start using Facebook to your business’s advantage.