Valeria Maltoni, veteran marketing strategist has compiled her own blog Conversation Agent. On it she discusses marketing, communications, business building, and more.  I found this video in which she talks about SunGuard, whom she is the Director of Marketing Communications, in which she explains how their conservative business found a way in the social media world.  She discusses how she built from within the core of the company and tracked their success.  She found that they were successfully engaging with their customers online in social media.  Throughout the video she talks about how she was able to bring success to the company through social media even though most of their customers are not online.  Listening to the video gives me a chance to hear what it takes to succeed.  If I were to end up with a company in which their customers weren’t online, this video gives me the ability to persuade others how we could be successful online and build a larger audience.


 <p><a href=”″>SunGard: Building Social Media from Within, by Valeria Maltoni; presented by GasPedal and the SMBC