“It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.” – Seth Godin

Read and understand this quote.  Michael Weisman from Likeable Media, talks about why you need passion as a marketer.  Passion is the reason you are successful.  It allows you to break out of your fears and do what you want to do for the rest of your life.  Marketers are using passion to promote themselves through social media sites such as Facebook, Twitter, Instagram and other social media networks.  They are now able to show their passions to large audiences at a time.  The good marketers are the ones who are driven by something within themselves to succeed.  Likeable Media’s value statement: “We are driven, passionate, transparent, adaptable thought leaders. We are Likeable. We are passionate in everything we do.”

This passion, this drive to succeed is the reason we are good at things we do.  You can’t forget to be passionate in the things you do.  It shows others how determined and committed you are.  Passion is what drives me to do what I want to do for the rest of my life.  If nothing else I will always remember that the most important thing to do when doing anything is to put passion into it.