Jeff Bullas is a blogger that talks about social media marketing.  He has recently come out with a new book Blogging the Smart Way, which talks about the tips and tactics to making your blog a success.  He discusses the secrets of a blog using social media.  He used tactics applied in the top 50 marketing blogs.  His blog has been ranked in the top 10 social media blogs of 2012, and ranked #14 on the Forbes Top 50 Social Media Influencers.  Somethings that you will learn from the book includes the importance of passion and purpose, how to find your audience, how your audience can find you, etc. His book is now on Amazon.  This book is an excellent source of understanding how to make blogging effect.  Reading this book would benefit anyone looking to use social media in the future to advertise or promote their business.  Try it out for yourself and see where your blog goes.