Today’s social media strategies includes media that is owned, paid, and earned.  Year after year social media networks compete with one another about global and local social media strategies to try and get a leg up on the competition.  However the past few years Facebook has blown the competition away.  Out of the 136 countries mapped for social media networking, Facebook is first in 127.  Facebook will pass 1 billion followers in a few years.  They have already pushed Orkut, dominant #1 position out of Brazil, and Japan’s popular mobile sites.  This just shows the dominance of Facebook throughout the globe.  Knowing how popular Facebook is becoming advertising my business with Facebook would be a good marketing strategy.  This marketing strategy would best communicate my ideas to my followers and users.