I have found this article that will allow you to make better, stronger twitter posts that will allow your business to use social media to their advantage.  The number one tip is to share valuable wanted information in your own voice.  The best way to tell someone something that you want them to know is in your own way.  This is the biggest focus when trying to come up with your own tweets.  The more sincere and creative the posts, the better.  The website has 17 tips for you to use.