There are multiple reasons on how to maximize coverage of any event using video and live reporting.  Andrea Cook on Social Media Examiner, gives us ten tips on how to do so.  Live event reporting is beginning to be the new way of promoting and amplifying event coverage.  I used these tips in order to promote my Carnival/Concert for Phi Mu campaign.  Her tips consist of giving back to sponsors, create photo galleries, promote event via Facebook or Twitter, remind audience of video channel, engage online viewers, and share video clips.  We all gave back to the sponsors of the event (Phi Tau and Phi Mu) by donating money towards the raffle, auction, and the band.  I created a photo gallery of the Chinese auction on Facebook, giving the audience a chance to preview all of the items.  Both I and other Phi Mus promoted the event via Facebook and Twitter, giving all of our friends the opportunity to come to the event.  I created a YouTube channel that engages with the participants.  Sharing the information with social media sites and other offline means got the word out and gave us a good turn out.  These tips helped provide me with the greatest way to promote my campaign.  I am very pleased with the turn out.  Thank you to everyone that was involved.



Creativity brings out inspiration.  It allows words to come together and make an idea or puts an image in your head.  Creativity is something that no one should live without.  Creativity makes everyone unique beings. Having said that, John Cleese, one of the most creativity people alive today gives a speech about tips of being creative.   “Creativity is not a talent, it is a way of operating,” Cleese said. “Creativity is not an ability that you either have or do not have. It is…absolutely unrelated to IQ.”  There are a few conditions of how to be more creative.  You need space, time, confidence, and sometimes humor.  Anything you do can be creative.  I try to use creativity while I post Facebook or Twitter statuses in order for them to stand out for my audience.  I like the feeling of making a creative unique post.  You feel empowered.

John Cleese 1991

Recent Interview with John Cleese on Creativity

The phrase “social media” is sometimes correlated with a younger generation.  When dealing with businesses and executives David Meerman Scott, pronounced blogger, says “When I speak with executives around the world about social media and business, many think of their kids’ (or grandkids’) Facebook or the Twitter silliness they hear about on television. ”  Instead of using “social” Scott replaces it with “real-time.” Scott says, “When I ask to the same executives about “real-time communications with customers” they lean forward and want to know more. These are the same people who dismiss Twitter.”  The change of phrases gets the businesses attention.  They are looking at what people are doing and wanting right now! They are eager to persuade “real-time” media by implementing these ideas.  Real-time media is a better way of understanding what I was doing with live updates and tweets from the Carnival.  It was “real-time” communication with my audience.

Only reading the first few lessons, you can see how important these lessons really are.  Mark Hermann came up with 20 content marketing lessons that are more or less life lessons.  Look at the first three; You have to want to change the world, create something that has never existed, and become the dream.  These are only the first three lessons with 17 more.  These lessons are more than just for marketing purposes.  I highly suggest you read them and understand them.  They can help motivate you to become a better person and or motivate you to thrive in your work.  I am taking these lessons to heart.  After reading them, I want to put myself in those shoes.  I want to be the dream, or change the world, or electrify my audience.  These lessons will help me shape what I want to do for the rest of my life.

Nowadays blogs are a way for some to earn a living.  These are the pros and how they succeed can be seen through three tips.  These tips are provided for us by Vivik Krishnan, posting from Ask Aaron Lee another blogger.

1. Discipline- To be successful one must be discipline and committed.  The blogs that are active for only a few weeks or months are the ones that fade away.  To be successful at blogging a good regularity of posts must be seen for your readers to stay engaged.

2. Social Behavior- Understanding and observing how your posts are seen and took is an essential part of successful blogging.

3. Be Creative- Creativity is the number one thing that gives a blogger an advantage over another.  Make use of your creativity and make blogging fun and inventive rather than see it as work.

These three tips are more useful than just using them for blogging.  They are life lessons to be understood.  Everytime I read the article and understand what you need to do to be successful, I think about discipline, behavior, and creativity.  This article is a successful blog because it makes you think about life and what you need to be successful.

Creativity is key

Valeria Maltoni, veteran marketing strategist has compiled her own blog Conversation Agent. On it she discusses marketing, communications, business building, and more.  I found this video in which she talks about SunGuard, whom she is the Director of Marketing Communications, in which she explains how their conservative business found a way in the social media world.  She discusses how she built from within the core of the company and tracked their success.  She found that they were successfully engaging with their customers online in social media.  Throughout the video she talks about how she was able to bring success to the company through social media even though most of their customers are not online.  Listening to the video gives me a chance to hear what it takes to succeed.  If I were to end up with a company in which their customers weren’t online, this video gives me the ability to persuade others how we could be successful online and build a larger audience.


 <p><a href=”″>SunGard: Building Social Media from Within, by Valeria Maltoni; presented by GasPedal and the SMBC

So I found this website, SplashMedia, and on it I found this story, Michael Bepko, Global Online Community Manager for Whole Foods Market, talking about the whole story behind big brands in Social Media.  He talked about social media media management for food retailers, ways to share multimedia content, and more.  This story interested me for a couple reasons.  One, wondering how big brands use social media that effectively, and two I worked for Giant Eagle, a competitor of Whole Foods.  They understand the mechanics of a large business that knows how to know their audience and to reach them effectively.  This video was pretty interesting. Give it a shot and see for yourself.